Wed 2 Jul 2008
Airline Luggage Restrictions Hurting Retail / Tourism
Posted by RichSlick under MMO
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I’m often surprised that retailers dependent on tourist dollars haven’t come up with some type of “luggage voucher” to help boost sales. I’ve traveled all over the world the past few years and I’m always struck at how retailers haven’t come up with the idea of a luggage voucher to help entice more sales.
I was in the South Pacific a few years ago and absolutely fell in love with some local goods: wine, honey, etc. but had to keep limiting my purchases because the local airline had draconian weight restrictions on the return flight. The fee was about $5 per kilo of additional weight beyond allowance.
Let’s put this in perspective, I failed to buy about $1000 worth of goods because the airline was going to charge me about $100 extra in luggage fees. I know it sounds crazy, but paying an airline extra money to haul my stuff back just irks me so I don’t shop as much. The effect is cumulative so instead of buying 4 T-shirts at a shop, I’ll buy just one. Instead of buying two bottles of wine, I buy one. Instead of buying large works of art (sculptures, vases, paintings, etc), I’ll buy none.
On the other hand, if the market place offered a $100 airline luggage voucher and a free suitcase for say, $1000 worth of purchased goods, I might be inclined to actually spend $1000 at the market.
























