Tue 17 Jun 2014
Posted by RichSlick under Observations
Comments Off on How A Personal Finance Blog Cost Hyundai $50,000
I’m in the market for a new car and I’m open to all options. I really would like a luxury car so I’ve been checking out Audi’s, Lexus, BMW’s, and Cadillacs but I saw an ad for an
Before I went on a test drive however, I googled “Hyundai 10 Year Warranty” to see what the internets have to say about Hyundai and I run across this financial website with a post entitled, “America’s Worst Warranty – Why I Will Never Buy Another Hyundai” and proceed to read it and the 200 or so comments posted on the site. There is also this site dedicated to
Needless to say, I wasn’t impressed one bit with Hyundai after reading all the complaints but I show up to the dealership anyway to do the test drive. The car actually drove fairly well and I was really impressed with the leather interior so supple and soft I thought they must have skinned babies and used their skin to make the seats in the car. I ask them about the blog posting and the 200 or so complaints and the various other sites I found on the internets. The kids at the dealership don’t really know what to say which said more to me than anything else.
I say “kids” because not a single one of them seemed to be over the age of 25 and the one thing about “Millenials” and younger generations is that they hold no loyalty to the Corporate Hegemony of the world. If these sales people and manager had been in their 40’s or 50s or older, they would have spun themselves as hard as they could to get the “right message out” and that’s what I loved about my interaction with these kids.
In any event, I told them that I probably wouldn’t be buying the $62k Equus marked down to 50k special for me and they understood my reasons: too many bad reviews on the internet = no sale. Ironically, they all understood how the ratings systems worked on Yelp and Amazon and agreed with me that if something has anything less than 3 or 4 stars on a 5 star scale it’s not worth wasting money on and they agreed.
As for the other dealerships (Audi & Lexus), well I’m dealing with old timers there so I’ll need to bring my best game to the match.