I ordered a Roku 3 device for my new treadmill.   My treadmill has a TV on top of it with an HDMI interface so I figured I would hook it up with the Roku and listen with my earbuds hooked into the remote.   Unfortunately, the brand new out-of-the-box Roku worked for a total of 5 minutes then died instantly.  No more power, no more TV.

If that weren’t bad enough, that’s not the reason for abandoning the device, the real problem is “device management.”   You see the problem is a huge proliferation of “devices” that my family and I now have.   We have ipods, ipads, ipad mini’s, iphones,  mac notebooks and imac.    When I add them all up we have well over 20 devices and the amount of devices is growing.  I can easily envision buying four new iwatches or other innovative products.

When you sign up for services like Aereo, Netflix, HuluPlus, etc you have to “register” each device with the service and if you take 20 devices x 10 services you can see that you will spend the better part of a few hours registering or re-registering or removing 200+ devices from services.   This is simply not manageable and having “too much” choice is detrimental to every TV business model out there.

Ironically, I started down this path because cable tv was too expensive but when I factor the hassle and lost time managing these devices, the cable TV proposition is starting to look very good.    The good part is the cable tv company takes care of the backend work for the most part as I don’t remember these hassles when I had ATT Uverse.

I’m sending back my Roku 3 and hope to get a new one soon but I’m already dreading having to re-register all those damn services with those crazy codes.  Roku, if you don’t find a way to make it easier, you’re business model is done.