Sun 28 Oct 2007
The Costco Upsell, Will It Ever End?
Posted by RichSlick under Raves
[4] Comments
I love shopping at Costco but the upselling is getting ridiculous. I went shopping this weekend and as I was checking out with $300 worth of food, a roaming clerk came by and scanned my card. She started with the usual pitch, “Sir, can I ask you a question?”
I quickly replied, “No, I don’t want to upgrade.”
“But you’ve spent $3000 with us so far this year, you could be saving xxxx….”
I write xxxx because I mentally shut her out of my mind and didn’t listen to the rest of the sales pitch. It was an offer to upgrade to “Executive” or “platinum” membership or whatever they call it now. I get it almost every time I shop there now.
Oddly enough, even if I had been interested, there was no way in hell that I would have signed up then and there.
Why?
Because if I did sign up then and there, it would only ENCOURAGE the store to keep doing things like this over and over and possibly expand it into other areas. Once other companies found out how well this worked, they too would be encouraged to upsell at the check out.
Imagine dining at a fine restaurant and the hostess comes up to you and says, “Sir, we’ve checked our records, and you like to dine at our steakhouse twice a week, if you sign up for our new “platinum carnivores card” you can save 10% on all your future steak eating visits.” This would ruin an otherwise great dinner and really set me off to the point where I wouldn’t come back.
It’s really gone beserk. I stopped shopping at Best Buy because of the continuous harassment to buy warranties, join the “points club”, buy additional software and accessories every time I stepped inside the store. I haven’t shopped Best Buy in years for this single reason.
Despite my disdain for the upsell, I still love Costco because it’s the only place I can find high quality wine, food and other products under one roof.
Costco, if you’re readig this, lay off the pushy lady trying to upsell memberships, you’ve got that “executive” thingy plastered all over every wall in the store and I get reminders about it every month with my bill so I am already aware of it. Thanks but no thanks.
4 Responses to “ The Costco Upsell, Will It Ever End? ”
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October 31st, 2007 at 3:00 pmOther Voices: Links for October 31, 2007…
Tricks and treats from perfi bloggers: Boston Gal<: Yup, the Fed cut the funds rate by .25 to 4.50%. How long do I have until ING drops the 4.3% interest rate on its saving accounts? After the last cut ING……
December 15th, 2008 at 4:43 pm
The Executive membership DOES save you money, if you spend over $2500 a year at Costco, your 2% rebate check basically covers your membership fee. If you get into the $4500/yr range, you’ll basically be shopping at Costco for free. Even better if you combine your Costco membership with your American Express card, you save 2% on gas (on top of the 2% back for being Executive), 3% on food, and 4% on big things like a new car or plane tickets.
While I understand it gets annoying, but upgrading will probably benefit you in the long run.
December 15th, 2008 at 4:52 pm
Travis,
My rebate check from Amex Costco this year will be around $650 to $700, that pays for the membership fee already without the costly upgrade…..
January 27th, 2009 at 1:17 pm
Actually, if you don’t get your money’s worth with executive membership, you can get a refund! Just ask. I am an executive member and love it.