Sat 20 Dec 2008
Don’t laugh but perhaps one of the best things that has/will happen(ed) with the collapse of the big three is rethinking the need for car dealerships. I’m not entirely sure why we even need these archaic showrooms when customization is what most people want these days.
If you’ve wandered about in any mall recently, you’ve likely run into kiosks selling computers (Dell), kiosks selling real estate (condos) and kiosk selling travel services so why not autos? Have a couple of basic models scattered throughout the mall then have a computer that will allow you to customize your car the way you want it: leather/fabric, color, seat style, music options, etc.
Why pay for features you don’t want on a car at a lot? Why give up features you want because that model is out of stock?
During the dot com boom there were many websites and even the auto manufactures that began to develop this model but states, fearing that their dealerships would shut down and cost jobs & tax revenue, passed laws requiring that a car could only be sold online through a dealership in their particular state thus killing the “direct from manufacturer delivery” model.
Unfortunately, dealerships are going under, jobs are lost and tax revenue is gone and we’re left with empty blighted dinosaurs formely known as “dealerships” throughout the country.
By using a mall kiosk to sell cars you’ll be guaranteed traffic every weekend, offer the consumer better choices by allowing customization and save the enviornment from ugly paved abandoned dealerships.
By the way…..this will save malls too!
December 20th, 2008 at 11:57 pm
They have mall kiosks in a mall called Aberdeen in Richmond, BC.
There’s still not a lot of people that go there because the fact is, cars cost a lot and you can use the same car for a long time.