Fri 12 Feb 2010
Last night was one of those rare events where I decided to purchase fast food for dinner. In an effort to be quasi-healthy I drove up to KFC and requested the family special. As usual, the clerk asked if I wanted Original, Crispy or Grilled chicken. As usual, I responded that I wanted Grilled chicken. And then the exact same thing happened that happens every time I request Grilled chicken at KFC: “Uhhh….hold on, I gotta check to see if we have any grilled chicken left.”
Sometimes the answer is “yes, we have it” and sometimes it’s “no we’re all out of grilled chicken.” So how does a business plan to be profitable on not having one of the key products they’re selling during the dinner hour. I actually drove through at 5 p.m. so it’s not like I came in late into the dinner hour for them to have run out of chicken. I don’t get it….can someone explain it to me please!
The clerk is always very nice and apologetic when they run out but it’s a 50/50 coin toss if they’re going to have the product I want when I drive there. Unfortunately for KFC, there are about 5 other chicken places within a 3 mile radius that don’t ever run out of chicken. Popeye’s, although only fried, seems to only run out on their crazy $4 specials (10 pieces for $4) on Tuesdays. The other places are ethnic restaurants that grill chicken a variety of ways and most often taste better than KFC.
(click for larger image)
Anytime I drive by to buy grilled KFC chicken and they have none in stock, I don’t buy anything and drive away thus the stock plunge. When they do have chicken in stock, I buy some and the stock climbs up! EUREKA! Someone give me a $5 million dollar salary and bonus please I’ve solved the sales problem!